Gebe Luxe
Gebe Luxe
Gebe Luxe
Building a Premium Digital Experience for a Luxury Outdoor Furniture Brand
95%+
Increase in High-Value Project Inquiries
2.2x
Growth in Online Product Enquiries
70%
Improvement in Website Conversion Rate
The Challenges
GEBE Luxe, a premium brand under Damsun Group, was facing multiple growth bottlenecks across its marketing ecosystem. Despite investing in paid media, the business lacked a unified growth strategy and funnel clarity, which limited its ability to scale efficiently.
Key challenges included:
- Disconnected marketing channels (Google, Meta, LinkedIn working in silos)
- Inconsistent lead quality and low conversion rates
- High customer acquisition cost (CAC)
- No structured lead nurturing system
- Manual lead handling causing delays and drop-offs
- Lack of proper tracking and performance visibility
The brand wasn’t struggling with traffic – it was struggling with conversion, attribution, and scalability.
THE SOLUTION
To solve this, I built a full-funnel, automated performance marketing system that connected every touchpoint – from acquisition to conversion.
1. Multi-Channel Paid Media Strategy
- Managed and optimised campaigns across Google Ads, Meta Ads, and LinkedIn Ads
- Structured campaigns based on funnel stages (TOF, MOF, BOF)
- Focused on high-intent and lookalike audiences
- Continuous A/B testing of creatives, audiences, and messaging
2. Conversion Tracking & Data Infrastructure
- Implemented Google Analytics 4, Google Tag Manager, and Meta Pixel
- Set up accurate event tracking across the funnel
- Built dashboards to monitor campaign performance and user behaviour
3. Marketing Automation System
- Instant email response triggered on lead submission
- Automated WhatsApp messaging for quick engagement
- Auto-assignment of leads to respective sales team members
- Reduced response time drastically
4. Lead Nurturing Engine
- Designed automated email & follow-up sequences
- Segmented leads based on behavior and engagement
- Created a structured nurturing journey to improve conversion rates
5. Funnel & Performance Optimisation
- Identified drop-offs in the funnel and optimised them
- Improved audience targeting and ad frequency
- Refined messaging based on user intent and stage
THE OUTCOME
The transformation resulted in measurable business growth and efficiency improvements
- ₹2.1Cr+ Revenue Generated from paid campaigns
- 9X Increase in ROAS through continuous optimisation
- 1,400+ High-Quality Leads Generated
- 22% Reduction in Cost Per Lead (CPL)
- 18% Reduction in Customer Acquisition Cost (CAC)
- Faster lead response time via automation
- Improved lead-to-sale conversion through nurturing systems
RESULTS
95%
Increase in High-Value Inquiries
2.2x
Growth in Consultation Requests
70%
Improvement in Conversion Rate
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